Why Me?

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In this new age of multiple access to insurance products it is important to have a unique selling proposition to stand apart from the competition.  If one is going to do business like everyone else, the prospect of success is grim. Why should people buy insurance from me? I came up with a list which I believe distinguishes me from a 1,800 customer rep or someone hiding behind an Internet website.

1. I have a graduate degree in Business (MBA) and an advanced degree in insurance (CPCU).

2. I take the time to educate and advise on insurance matters.

3. We don’t just sell insurance products. We design a needs based insurance program.

4. I help solve problems with claims and other insurance issues.

5. I position myself as a colleague with my clients and help with matters other than insurance.

6. My Firm participates in the community and donates funds for worthy causes.

7. We have a cadre of affiliates in law, accounting, real estate, and mortgage services available for our clients.

It is important to be “a cut above” the competition for both the welfare of those we serve as well as our own success. If one fails to do this, one will fall into that dreaded abyss of mediocrity.

The author of this blog, Guy Hatfield CPCU CIC, can be reached at 203.256.5660.

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